Broad St Mall, Reading
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Heritage

The new scheme has sought to reflect Local Plan Policy CR10 by setting an overall height that is subservient to that approved at Station Hill. In addition, the proposed massing of Blocks A to C are proposed to be set in line, this better reflecting the aspirations of the Minster Quarter Outline Area Development Framework and enabling a visual marker on the corner of Dussledorf Way and Queens Walk.

Cross-sections through the town centre to illustrate the scale of the proposed development

Cross-sections through the town centre to illustrate the scale of the proposed development

Designing a top middle and bottom order to the facade

Designing a top middle and bottom order to the facade

  • The building has a clear top, middle and base with an articulated brick frame visually ordering the facade
  • The frame is modulated into double storey and 4 storey elements to provide visual interest and a strong vertical emphasis
  • The frame gets subtlety slimmer as it ascends and is thicker at the base
  • Inset panels are added to create the appropriate glazed opening sizes while still maintaining a relatively slim frame
  • The lanterns at the top of each building are formed in a contrasting faceted facade design and sit alongside resident’s roof terraces
  • Each building lantern becomes progressively taller in proportion to the building height creating a distinctive skyline
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